INFLUENCES OF SOCIAL RESPONSIBILITY AND MARKETING ETHICS ON BUSINESS RESULTS

Miladinoski, Sofronija and Angelevska Najdeska, Katerina and Cilerdzic, Vesna (2012) INFLUENCES OF SOCIAL RESPONSIBILITY AND MARKETING ETHICS ON BUSINESS RESULTS. In: EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP.

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Abstract

Responsible marketers discover what consumers want and respond with the right products, priced to give good value to buyers and profit to the producer. A marketing system should sense, serve, and satisfy consumer needs and improve the quality of consumers’ lives. Marketing receives much criticism. Some of this criticism is justified, much is not. Social critics claim that certain marketing practices hurt individual consumers, society as a whole, and other business firms. The purpose of this paper is first to understand the concept of social responsibility. Then, it is essential to be able to identify factors that influence the adoption of ethical and unethical decisions. Also an important point is finding different ways to improve ethical decisions in marketing. The paper mentioned some strategies that will contribute positively to solving some social dilemmas. The paper examines the social effects of marketing practices. It put special attention on the most frequent social criticisms of marketing, the steps which have enlightened companies taken to carry out socially responsible and ethical marketing and some arguments for and against social responsibility and ethics in marketing. Key words: Social responsibility, marketing ethics, marketing concept, customer satisfaction, marketing practices, social marketing, value marketing.

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 21 Feb 2019 13:30
Last Modified: 21 Feb 2019 13:30
URI: http://eprints.uklo.edu.mk/id/eprint/1767

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