MARKETING ACTIVITIES FOR EXPANDED THE ASSORTMENT AND PROMOTION OF THE SERVICES OF THE INSURANCE COMPANIES

Angelevska Najdeska, Katerina and Stojanoski, Jovan (2017) MARKETING ACTIVITIES FOR EXPANDED THE ASSORTMENT AND PROMOTION OF THE SERVICES OF THE INSURANCE COMPANIES. In: International Scientific Conference on Economics and Management - EMAN.

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Abstract

The most important strategy of a company is developing a new product or service that will meet the needs of particular groups of consumers. In fact, no other strategy no significant long-term effects on the income of the company and thus on its survival. It actually is the main reason why emphasize the need for constantly launching new products and services on the market, or expanding the range of products and services company. In order to create successful new product, it needs the product has such features that will ensure a reduction in overall risk and balancing the company's resources. The contemporary marketing does not only involve developing a real product, forming an attractive price and availability of products reaching the target customer. The communication of the insurance companies with their customer has emerged as a powerful instrument for achieving competitive advantage. The system of communication is very complex because insurance companies communicate with intermediaries, consumers and the rest environment. In order to achieve maximum effect it is necessary to synchronize the promotional mix, and overall marketing mix of the company. Promotion as a way of communicating with customers is one of the important tools of marketing and its ffectiveness is directly related to other instruments. If the insurance company accurately defined its marketing segments, it determined their relative importance, developed the product with competitive price and determine the optimal strategy of sales channels, then the promotion it needs to do so transparently. Key words: insurance services, assortment, promotion, insurance companies

Item Type: Conference or Workshop Item (Paper)
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 21 Feb 2019 13:30
Last Modified: 13 May 2019 09:18
URI: http://eprints.uklo.edu.mk/id/eprint/1765

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