CONTEMPORARY APPROACHES FOR CONSUMER SEGMENTATION ACCORDING TO THE LEVEL OF ECOLOGICAL RESPONSIBILITY: THE CASE OF REPUBLIC OF MACEDONIA

Bojkovska, Katerina and Dojchinovski, Trajan and Jankulovski, Nikolce and Joshevska, Elena and Najdovski, Blagojche (2016) CONTEMPORARY APPROACHES FOR CONSUMER SEGMENTATION ACCORDING TO THE LEVEL OF ECOLOGICAL RESPONSIBILITY: THE CASE OF REPUBLIC OF MACEDONIA. Food and Environment Safety, 15 (2). pp. 155-164. ISSN 2068-6609

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Official URL: http://www.fia.usv.ro/fiajournal/index.php/FENS

Abstract

The management and protection of the environment is a problem and companion to the development of human civilization, but in the recent decades is becoming more popular. The European Union supports the development of ecologically adapted and competitive economy, which aims to achieve the objectives of the concept of sustainable development. The ecological awareness today is a planetary phenomenon because it comes as an expression of knowledge about the danger for humanity from pollution of soil, water and air due to the carelessness of the consequences of certain activities of the environment. Consumers are increasingly more aware of the consequences of global pollution and the constant disorder of the environment. People around the world show concern for the environment and change their behavior. The ecological awareness and environmentally responsible behavior of the consumers is a necessity and obligation of the modern world and is part of the social responsibility. The green consumers as one of the most important features of the modern ecological marketing are environmentally responsible consumers who require producers to express their ecological responsibility.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Scientific Fields (Frascati) > Agricultural Sciences > Other agricultural sciences
Divisions: Faculty of Biotechnical Sciences
Depositing User: Mr Blagojce Najdovski
Date Deposited: 19 Feb 2019 11:07
Last Modified: 13 May 2019 09:39
URI: http://eprints.uklo.edu.mk/id/eprint/1710

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