MANAGERIAL INNOVATIONS AND ORGANIZATIONAL CHANGES IN ORDER TO ACHIEVE SUSTAINED COMPETITIVE ADVANTAGE: CASE STUDY - "FOD” LLC – NOVACI, R.MACEDONIA

Tosheva, Elizabeta and Panovski, A (2014) MANAGERIAL INNOVATIONS AND ORGANIZATIONAL CHANGES IN ORDER TO ACHIEVE SUSTAINED COMPETITIVE ADVANTAGE: CASE STUDY - "FOD” LLC – NOVACI, R.MACEDONIA. Faculty of Economy - Prilep, Univesrity of "St. Kliment Ohridski". ISBN 978-9989-695-56-8

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Abstract

The purpose of this paper is to elaborate that with effective management of the innovative organizations, i.e. those who are able to use innovation to improve their processes or to distinguish their products and/or services, can improve their competitiveness expressed in terms of market share, profitability and growth. Organizational changes are a necessity for any organization because of the need for adjustment to the dynamic external environment. Creative and innovative managers with the resources available in the organization and beyond have the opportunity to develop new products/services and processes, resulting with the development and profitability of the organization. The new environment requires from companies to act differently in order to survive and prosper, so they have been forced to search for new sources of competitive advantage and to enter into new forms of competition. This research concerns the important issues related to the competitiveness of organizations, giving guidance to the managers how to overcome their weaknesses and limitations through opportunities to get into organizational transformation and development of the organizational capabilities in order to achieve sustainable competitive advantage. In this research paper we elaborate the interdependence of the innovation as a process and organizational changes directed towards specific areas of the functional management as a means for achieving sustainable competitive advantage in the case study of “FOD” LLC -Novaci, R. Macedonia. Perspectives are offered regarding the application of managerial innovation and organizational changes and their impact on the process of the creating a sustainable competitive advantage. Key words: managerial innovation, organizational change, sustainable competitive advantage

Item Type: Book
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Law
Depositing User: Mr Mladen Kradzoski
Date Deposited: 26 Mar 2019 17:47
Last Modified: 11 Apr 2019 11:15
URI: http://eprints.uklo.edu.mk/id/eprint/1543

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