PREFERENCE OF MODERN TECHNOLOGICAL ACHIEVEMENTS AND INNOVATIONS IN THE MANAGEMENT STRATEGY OF THE ENTERPRISE

Pasovska, Silvana and Miceski, Trajko (2017) PREFERENCE OF MODERN TECHNOLOGICAL ACHIEVEMENTS AND INNOVATIONS IN THE MANAGEMENT STRATEGY OF THE ENTERPRISE. International journal of current researches, 9 (5). pp. 50202-50207. ISSN 0975-833X

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Abstract

The application of modern technological achievements and innovations should represent a priority in building the management strategy of enterprises. This implies constant modernization of production, introduction of new and sophisticated technologies, innovation of products, services, and modernizing the overall process of working. In the context of the treated topic, an empirical research was completed, which stated that the surveyed enterprises, the involvement of the new technology and innovations in the management strategies is inadequately perceived by the managers and the employees. That also shows the calculated value of x2-test and the coefficient of contingency, with which the general conclusion is that the surveyed companies do not pay enough attention to the introduction of new technology in the process of production and innovation of the existing product or introducing a new product.In the thesis, a theoretical and empirical research is made, whose results are shown, accrual, tabular and graphical

Item Type: Article
Uncontrolled Keywords: investments, changes, competitive advantage, promotion, research and development
Subjects: Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Scientific Tobacco Institute
Depositing User: Ms Biljana Jordanoska
Date Deposited: 19 Oct 2018 09:31
Last Modified: 19 Oct 2018 09:31
URI: http://eprints.uklo.edu.mk/id/eprint/1388

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