IMPROVING THE TRUST IN THE SERVICES OF THE TOURIST AGENCIES OF R. OF MACEDONIA BY THE MACEDONIAN TOURISTS

Kocevski, Jordan and Risteski, Michael (2013) IMPROVING THE TRUST IN THE SERVICES OF THE TOURIST AGENCIES OF R. OF MACEDONIA BY THE MACEDONIAN TOURISTS. HORIZONS – International Scientific Journal. ISSN 1857- 856X, Vol. 13, pp. 79-87

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Abstract

The appearance and development of the tourist agency makes the preparations for vacation significantly easy. Still, part of the tourists makes decisions these actions to be done by themselves. That is why the topic of this paper is focused on the satisfaction that comes from the services used and the trust that the Macedonian tourists have in the Macedonian tour agencies. The attention is stressed on discovering the level of trust and which aspects of the gained service have appeared to be inappropriate, what is the satisfaction of the services that the agencies are offering before starting the tour and what is the experience after being part of a tour, and to find out the probability of joining an organized trip by a domestic tour agency depending on the service that the tourists got while using a tour. These questions are made with a goal to find the weak points of the services that the tourist agencies are giving, with a main goal to propose measures that need to be taken so that improvement of the trust in the Macedonian tourist agencies can be established, as well as a return customer to be achieved. To reach these goals a research on the opinion of 220 tourists was made, or more precisely Macedonians that have used the services of a domestic tour agency. Key words: tourist agency, tour, service, tourists, consumer behavior.

Item Type: Article
Subjects: Scientific Fields (Frascati) > Social Sciences > Other social sciences
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 18 Dec 2017 09:59
Last Modified: 18 Dec 2017 09:59
URI: http://eprints.uklo.edu.mk/id/eprint/1091

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