WEBSITE PROMOTION OF TOURISM IN REPUBLIC OF MACEDONIA

Sekulovska, Mirjana and Sekulovska, Ivona (2017) WEBSITE PROMOTION OF TOURISM IN REPUBLIC OF MACEDONIA. International Journal "Knowledge". ISSN 1857-923X, p.1527, GIF 1.322

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Abstract

The modern Internet technologies offer an opportunity to all of the stakeholders in the tourism to successfully promote and sell their tourism products and services, and the interactive feature of these technologies allow bidders of tourism products to react and act in accordance with the wishes and needs of the potential customers. In this paper we will review the Web 2.0 internet tool aimed at promoting tourism in our country, through the review and analysis of the main websites for this purpose. In Republic of Macedonia, as in the other countries, the websites have proven to be very effective medium for promotion, sale and distribution of tourism products and services. The information on tourism products and services reach millions of Internet users, online, in real time and without any obstacles in the communication, 24/7. The Internet and web promotion occupy an important place in the national business strategies of a modern tourist country and in those strategies these Internet technologies have become an essential part in promoting media. Especially interesting is the fact that the use of the websites has helped the tourist resorts in the creation of their unique identity and visibility and in increasing the development of the tourism products and services. Keywords: internet, web pages, web promotion, tourism, information

Item Type: Article
Subjects: Scientific Fields (Frascati) > Natural sciences > Computer and information sciences
Scientific Fields (Frascati) > Social Sciences > Economics and Business
Divisions: Faculty of Tourism and Hospitality
Depositing User: Mr Bojan Sekulovski
Date Deposited: 14 Dec 2017 10:30
Last Modified: 14 Dec 2017 10:30
URI: http://eprints.uklo.edu.mk/id/eprint/1085

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